True or false? Customer journey maps are only useful for customer-facing individuals.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: Service Hub
Read moreTrue or false? You should only include four stages in your customer journey map.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: Service Hub
Read moreTrue or false? Your leadership team should be the ones to create the customer journey map.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources: Service Hub
Read moreYour marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?
Yes, this is possible for leads. No, this is not something you can personalize. Yes, but only if the lead
Read moreDefault content should be optimized for which group above all?
The segment that you are targeting. The highest-valued persona. Search engines. First time visitors. The correct answer is: First time
Read moreYou’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?
Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using
Read moreWhich is NOT a way to ensure that the results from usability testing are consistently reliable?
Don’t hint at or imply that there is a right or wrong answer Coach your users during testing so that
Read moreWhat kind of users do you want to recruit for usability testing?
Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test.
Read moreIn order to create a good user experience, simplicity is an important consideration for the website’s appeal.
True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreWhich lifecycle stage should the default website content be geared towards?
Visitor Lead Marketing Qualified Lead Sales Qualified Lead Customer The correct answer is: Visitor CLICK HERE TO DOWNLOAD FULL EXAM
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