Google Adwords, SEMrush, HubSpot Certification Exam Answers

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Google Ads Measurement Certification Assessment

Brenda is compiling a list of definable metrics and key performance indicators (KPI) that will be used to evaluate the final success of her Google ad campaign. Which two statements can guide her as she creates a KPI? (Choose two.)

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

A KPI shows how ads are performing in real time. A KPI is clear, measurable, and has a defined time

Google Ads Measurement Certification Assessment

Brenda’s promoting her business with an Android app using in-app billing. She wants to measure how effectively her ads are driving in-app purchases using Google Ads. Which two attribution partners can Brenda choose between to link to her Google Ads in order to accomplish this? (Choose two.)

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

Google Play Google Campaign Manager Google Ads Google Firebase Google Analytics The correct answer is: Google Play Google Firebase CLICK

Google Ads Measurement Certification Assessment

Brenda’s meeting with the web developer of her retail website concerning the integration of conversion tracking using Google Ads. The web developer needs to set up conversion tracking tags. What’s required to accomplish this?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

A sitewide tag must be added for each conversion action. The required code snippets must be inserted within an inline

Google Ads Measurement Certification Assessment

Brenda implemented conversion tracking tags for her website. She’s reviewing the total conversions across her ads, using the campaigns report. She’d like to see the total for each conversion type. How can she accomplish this?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

By opening her assisted conversions report. By switching to the attribution overview report. By segmenting the data by conversion action.

Google Ads Measurement Certification Assessment

Brad wants to link his Firebase account to his Google Ads account for his e-commerce app. What are the required minimum permissions for Brad’s Google account to be able to do this?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

In Firebase, the account needs to be an owner on the project you want to link. The Google account needs

Google Ads Measurement Certification Assessment

Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

He can use Display upsell ads. He can use videos to tell stories. He can highlight brand attributes. He can

Google Ads Measurement Certification Assessment

As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?

March 25, 2022April 8, 2022 Sara Merlin 0 Comments

Provide contact information View an online advertisement Respond to a call-for-action Demonstrate loyalty The correct answer is: View an online advertisement

Google Ads Measurement Certification Assessment

Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?

March 24, 2022April 8, 2022 Sara Merlin 0 Comments

Google Ads Conversion Tracking Conversion Linker Google Optimize Floodlight Counter The correct answer is: Conversion Linker CLICK HERE TO DOWNLOAD

Google Ads Measurement Certification Assessment

Anthony has a dog-walking business that he manages online, and he’s adopted Google Ads to drive more traffic to his website. He’s one month into his first campaign on Google Ads, now reviewing his conversion data to determine how his ads are performing. He sees that his view-through conversions (VTCs) are low. He’s not sure what VTCs are and what this data means Knowing which two facts about VTCs would help Anthony better understand his conversion data? (Choose two.)

March 24, 2022April 8, 2022 Sara Merlin 0 Comments

VTCs are recorded when users interact with an ad and then later convert. In conversion reports, VTC data are included

Google Ads Measurement Certification Assessment

Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions. Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.)

March 24, 2022April 8, 2022 Sara Merlin 0 Comments

Purchases Directions Leads Sign-ups Pageviews The correct answer is: Leads Sign-ups CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF

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