Google Ads Measurement Certification Assessment
Sara Merlin

You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)

KPIs are available once an ad campaign is complete. KPIs are media-channel specific. KPIs should be chosen from one metric for a

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Google Ads Measurement Certification Assessment
Sara Merlin

You’re reviewing the campaigns report in your Google Ads account to find out how effective your current ad campaign is. You’re particularly interested in finding out how many people clicked each ad, even if the click didn’t result in a sale. In which two columns of the campaign report will you see these metrics? (Choose two.)

Conversion value/click View-through conversions All conversions Assisted conversions The correct answer is: View-through conversions All conversions CLICK HERE TO DOWNLOAD FULL EXAM

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Google Ads Measurement Certification Assessment
Sara Merlin

Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

Enable your Google Analytics account in the Google Publisher Toolbar. Link your Google Firebase account with Google Analytics. Make Google

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Google Ads Measurement Certification Assessment
Sara Merlin

Your company’s created a collection of two-to-three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution, and product changes. You can now analyze ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?

Media mix model Attribution Machine learning Cross-channel The correct answer is: Media mix model CLICK HERE TO DOWNLOAD FULL EXAM

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