Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

They unlock additional segmentation options for placements that occur on YouTube.
They provide additional conversion data, so better business decisions can be made.
They’re an eﬀective way to directly compare conversion data against similar businesses.
They oﬀer insights into video assets, so best-performing ones can be given priority.

The correct answer is:

They provide additional conversion data, so better business decisions can be made.

Sources: Google Ads Apps Assessment Certification Course

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