Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?
- Similar Audience
- Custom Intent audience
- Customer Match audience
- Custom Affinity audience
The correct answer is:
- Customer Match audience
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Sources: Google Ads Video Certification Course
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