What area(s) can you experiment with when you’re optimizing a conversion opportunity?

• The design of the conversion opportunity itself (e.g., the CTA colors, length of form, etc.)
• Any copy on or surrounding the conversion opportunity
• Supporting images, links, headlines, testimonials, social proof
• All of the above.

The correct answer is:

• All of the above.

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Sources: HubSpot Inbound Marketing Course

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