What Is Your Role During The Awareness Stage Of The Buyer’s Journey?

• Help the buyer define their goals and challenges.
• Help the buyer understand the different ways they might address a goal or challenge.
• Convince the buyer to buy your product or service.
• Help the buyer weigh the pros and cons of your solution relative to other options.

The correct answer is:

• Help the buyer define their goals and challenges.

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Sources: HubSpot Inbound Sales Course

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