What Role Does Optimization Play In Your Conversational Growth Strategy?

• Unlike conversions, conversations are evergreen and don’t need to be optimized.
• As conversations are unique exchanges with many website visitors, they cannot be optimized.
• Conversations need to be optimized once every four months.
• You need to iterate and optimize your conversations over time.

The correct answer is:

• You need to iterate and optimize your conversations over time.

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Sources: HubSpot Inbound Marketing Course

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