What should you keep in mind when selecting events to measure in a Google App campaign?

• Pick an event with significant value, regardless of how often it occurs.
• Pick an event with low value that happens on a very significant basis.
• Pick an event that can be compared against similar apps.
• Pick an event that matters to your business and occurs frequently.

The correct answer is:

• Pick an event that matters to your business and occurs frequently.

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Sources: Google Ads Apps Assessment Certification Course

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