When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

• Ask your audience what they search for when looking for similar products
• Use the Google Keyword research tool or Bing Keyword research tool
• Use a tool to harvest the keywords your competitors are using
• Use all the usual keywords from your website in your advertising account

The correct answer is:

• Use the Google Keyword research tool or Bing Keyword research tool

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Sources:  Google Digital Garage Final Certification Course

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