When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

Build user base and installs at scale.
Add campaigns that focus on higher-value installs by focusing on in-app actions.
Activate existing users with engagement campaigns.

The correct answer is:

Build user base and installs at scale.
Add campaigns that focus on higher-value installs by focusing on in-app actions.
Activate existing users with engagement campaigns.

Sources: Google Ads Apps Assessment Certification Course

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