Where In Your Presentation Should You Present Case Studies On Other Companies You’ve Worked With?

• At the beginning of the presentation, to build credibility.
• At the end of the presentation, to encourage commitment.
• Throughout the presentation, to add continuity.
• Not at all, unless the prospect has specifically asked for them or if they are especially relevant to the prospect’s situation.

The correct answer is:

• Not at all, unless the prospect has specifically asked for them or if they are especially relevant to the prospect’s situation.

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Sources: HubSpot Inbound Sales Course

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