Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

• Target cost-per-lead (tCPL)
• Target cost-per-view (eCPV)
• Target cost-per-click (CPC)
• Target-cost-per-acquisition (tCPA)

The correct answer is:

• Target-cost-per-acquisition (tCPA)

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Sources: Google Ads Video Certification Course

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