Which is NOT a way to ensure that the results from usability testing are consistently reliable?

• Don’t hint at or imply that there is a right or wrong answer
• Coach your users during testing so that they get to the right end goal.
• Use a script to ensure that your questions stay the same.
• Record all tests so that you don’t have to rely on memory.

The correct answer is:

• Coach your users during testing so that they get to the right end goal.

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