Which of the following is NOT a reason to have consistency from page-to-page?

• According to the “mere-exposure effect” study, humans like familiarity.
• Your website shouldn’t make users do extra work to understand the content between pages.
• Consistency helps the flow of your website.
• Consistency is one of the primary factors for increasing the conversion rate.

The correct answer is:

• Consistency is one of the primary factors for increasing the conversion rate.

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