Which two statements are true about evaluating your existing ad campaigns? (Choose two.)

When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations.
Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view.
Measurement results should lead to actionable insights; it should inform your decision-making.
One of the first steps you must take is to check whether the result of a specific objective exceed or fell short of its goal.

The correct answer is:

Measurement results should lead to actionable insights; it should inform your decision-making.
One of the first steps you must take is to check whether the result of a specific objective exceed or fell short of its goal.

Sources: Google Ads Measurement Certification Assessment Course

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