Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?

  • Multiple media channels may use different tools to measure brand lift.
  • Multiple media channels aggregate all your data into a single view.
  • Multiple media channels use ads in identical ways.
  • Multiple media channels consolidate campaign data for actionable insights.

The correct answer is:

  • Multiple media channels may use different tools to measure brand lift.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Measurement Certification Assessment Course

To see all the questions and correct answers of the Google Ads Measurement Certification Assessment Exam, Click HereGoogle Ads Measurement Certification Assessment Answers

Leave a Reply

Your email address will not be published. Required fields are marked *