You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, which of the following is the most strategic approach to take?

You could invest more resources in the short term, exponentially driving up the amount of traffic coming to your site to increase revenue.
You could increase the chances of your current traffic choosing to convert and move down your funnel.
You could invest additional resources in your sales team.
You could increase the budget of your services team.

The correct answer is:

You could increase the chances of your current traffic choosing to convert and move down your funnel.

Sources: HubSpot Inbound Marketing Course

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