You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?

• “Free trial” – keep your wording the same.
• “Free demo” – different language can appeal to your different buyer personas.
• “Learn more” – intrigue people to click on the offer.
• “Try our product” – a visitor to your blog needs different language than a visitor to your products page.

The correct answer is:

• “Free trial” – keep your wording the same.

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