You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

• Adding more negative keywords.
• Highlighting product uniqueness.
• Focusing on connecting to a wider audience.
• Improving the navigation of the landing page

The correct answer is:

• Adding more negative keywords.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Search Certification Course

To see all the questions and correct answers of the Google Ads Search Certification Exam, Click Here – Google Ads Search Certification Answers.