You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
- Adding more negative keywords.
- Highlighting product uniqueness.
- Focusing on connecting to a wider audience.
- Improving the navigation of the landing page
The correct answer is:
- Adding more negative keywords.
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Sources: Google Ads Search Certification Course
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