You’re The Marketing Director For A Global Financial Company. The Holidays Are Approaching And Your Boss Wants To Improve The Company’s Bottom Line By 7%. You Host A Team Meeting Where The Goal Is To Identify Opportunities To Test, Then Assign Tasks To Team Members To Start Implementing Right Away. Is This Approach Correct?

• Yes, the entire team is present and participating.
• Yes, but make sure to assign the test to the appropriate team members.
• No, ideation and implementation should be done in separate meetings.
• No, you need approval from your boss before running a series of tests.

The correct answer is:

• No, ideation and implementation should be done in separate meetings.

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Sources: HubSpot Content Marketing Course

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