You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

• Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual.
• By using personalization, we won’t have to create any new content because the user will always see fresh information.
• Personalization is important for our SEO strategy because it will help our content rank higher in search engine results.
• If we use personalization, we’ll save money on paid advertising.

The correct answer is:

• Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual.

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