Author: Emilia Clarke

Consideration Marketing Qualified Lead Sales Qualified Lead Decision Subscriber The correct answer is: Decision CLICK HERE TO DOWNLOAD FULL EXAM

None – your site pages should direct users to landing pages with the answers. One – keep each page clear

It is engaging. It can be shared easily on social media. It contains keywords. It aligns with the buyer’s journey.

Appealing Intuitive Consistent Enjoyable Accessible Useful The correct answer is: Enjoyable CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF

To be visually appealing to its users To ensure that its users smile To help its users accomplish their goals

True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

Don’t surprise your visitors with personalization tokens where they don’t expect them. Don’t use generic dynamic content – make sure

“Welcome back! Check out our latest blog post.” “Hi Nina! Ready for a demo with our team?” “Need some help,

The Awareness Stage The Consideration Stage The Decision Stage All stages because all types of buyers visit your website. The

It can’t – contextual marketing should be limited to your targeted emails and not placed on your website. It will