How can you avoid confusing or frightening your visitors when creating contextual marketing?

  • Don’t surprise your visitors with personalization tokens where they don’t expect them.
  • Don’t use generic dynamic content – make sure that the information is personal.
  • Make your content as friendly as possible.
  • Don’t worry about it – over time, internet users will get used to seeing their information.

The correct answer is:

  • Don’t surprise your visitors with personalization tokens where they don’t expect them.

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