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Author: Sara Merlin

Google Ads Search Certification 

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing

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Google Ads Search Certification 

Why is using the performance targets feature after utilizing the Performance Planner recommended?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after

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Google Ads Search Certification 

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

If you don’t bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids

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Google Ads Search Certification 

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the

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Google Ads Search Certification 

Which user type would the Google Ads system closely match as an Affinity audience?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

A student who is looking for loan advice A parent who is caring for their toddler An individual who is

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Google Ads Search Certification 

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Employment status Highest level of education Age E-mail address Mailing address The correct answer is: E-mail address Mailing address CLICK HERE TO

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Google Ads Search Certification 

Which statement is true about serving relevant ad extensions?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

They prevent all irrelevant traffic from clicking on your ads. They encourage users to make more informed decisions and take

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Google Ads Search Certification 

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

In-Market Audiences Affinity Audiences Customer Match Similar Audiences for Search The correct answer is: Similar Audiences for Search CLICK HERE TO

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Google Ads Search Certification 

Which is required for an ad to be served to a user?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords

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Google Ads Search Certification 

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

URL filtering Categories Landing pages Page feeds The correct answer is: Page feeds CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS

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