Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

  • So that spend is not reallocated between two different marketing objectives
  • To avoid any potential keyword duplicates between different marketing objectives
  • So that seasonal trends can be better identified for each individual marketing objective
  • To prevent campaigns from becoming “Limited by Budget”

The correct answer is:

  • So that spend is not reallocated between two different marketing objectives

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Sources: Google Ads Search Certification Course

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