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Author: Sara Merlin

Google Ads Search Certification

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

By presenting users with catalog options for a product. By dynamically using negative keywords, based on a user’s website content.

Google Ads Search Certification

Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.)

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Car Travel Road Bicycle Automobile The correct answer is: Car Automobile CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF

Google Ads Search Certification

Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Use no more than two extensions per campaign or ad group. Use at least five extensions and add only to

Google Ads Search Certification

Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

The user interface for Dynamic Search Ads excludes all manual controls. Dynamic Search Ads require no initial user configuration. Destination

Google Ads Search Certification

Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach her most valuable audience?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs. Shopping

Google Ads Search Certification

Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Up to 15 headlines Up to 50 headlines Up to 25 headlines Up to 5 headlines The correct answer is:

Google Ads Search Certification

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Match the bid to an industry benchmark. Improve the ad’s quality score. Decrease the number of ad groups. Increase the

Google Ads Search Certification

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

More followers on the store’s social media presence. Getting more customers to learn about his products. More online sales through

Google Ads Search Certification

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Performance Planner leverages machine learning for forecasting. Performance Planner forecasting is powered by billions of Google searches conducted each week.

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

March 18, 2022April 6, 2022 Sara Merlin 0 Comments

Maximize conversions Target impression share Target return on ad spend (tROAS) Enhanced cost-per-click (eCPC) The correct answer is: Target impression share CLICK

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