Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

• Front-load the story arc, focus on framing, and use familiar faces.
• Use fast pacing of video, frequent use of audio, and free giveaways.
• Promise a deal, argue for value, and make an appeal or demand.
• Use the psychology of viewer, power of recall, and proper time for action.

The correct answer is:

• Front-load the story arc, focus on framing, and use familiar faces.

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Sources: Google Ads Video Certification Course

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