Bing Ads Accredited Professional Exam Answers 2023 -

They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

In Order For LinkedIn Profile Targeting To Work, People Must Meet Which Criteria? (Select 2)

User must be on Bing
User must be on Facebook
User must have a LinkedIn ID
User must work for a large corporation
User must work in advertising

Page Feeds Can’t Support URLs For Dynamic Search Ads Campaigns In A Spreadsheet Format. True Or False?

True
False

Which Ad Extension Report Allows You To Track How Your Business Attracts Customers Across PCs, Tablets And Mobile Devices? Choose All That Apply.

Ad extension by keyword
Ad extension by ad
Ad extension details
Call forwarding detail
All of the above

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Audience Remarketing Is A Good Way To Select The Appropriate Customers To See Your Ad. True Or False?

True
False

The Negative Keywords Conflicts Report Provides Useful Information About How Negative Keywords May Be Reducing Campaign Effectiveness. This Report Returns Which Of The Following Information? (Select 2)

Determine if your ad and keyword are receiving impressions
How many impressions were lost because of the conflict
Which keywords and negative keywords are conflicting
Whether the conflict is at the campaign or ad group level

Trey Research Sells Vegetable Seeds And Does Not Want Its Ad To Display When A Customer Searches For Flower Seeds. To Avoid Displaying An Ad When A Customer Searches For Flower Seeds, Which Microsoft Advertising Option Should They Select?

Broad match
Audience targeting
Param 3
Negative keyword

A Tracking Tag (UET Tag) Is Designed To Help Advertisers Target Their Audience For Which Purpose? Choose All That Apply.

Target audiences using remarketing in paid search.
Exclude audiences based on website behavior
Increase ad spend
Validate a tag

With Search Advertising, What Happens When A Customer Clicks Your Ad? (Select 2)

You are charged if the customer makes a purchase.
You are charged for the click.
The user lands on your website
The user lands on your competitor’s website

What Microsoft Advertising Feature Allows You To Specify How Closely A Customer’s Search Query Must Match Your Keyword Before Your Ad Is Displayed?

Website exclusions
Keyword match types
Targeting
Incremental bidding

The Competition Tab In Reporting Gives You What Two Functionalities? (Select 2)

Product title naming
Auction Insights
Recommendations
Bidding
Google Import

Which Column In The Microsoft Advertising Data Summary Table Tells You The Pre- And Post-Auction Delivery Status Of Your Campaign?

Status
Impressions
Click-through rate
Delivery

When Using Microsoft Advertising Intelligence, You Should Include What Metrics In Running A Report?

Quality Score
LP User Experience
Quality Impact (for keywords with QS of 5 or less)
None of the above
All of the above

What Are Two Ways To Import A File? (Select 2)

Excel
CSV file
Google Ads
Default settings

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A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Not Be Present In Order For Your Ad To Display. True Or False?

True
False

A Best Practice For Updating UET Tags On Your Website Is:

Apply sitewide tagging of your UET tag (including all ad landing pages)
Use only the JavaScript version of your UET tag
Don’t place your UET tag within an iFrame
Incorporate all relevant event parameters into your UET tag
All of the above

Which Elements In The Microsoft Advertising Quality Score Formula Should You Use To Determine The Best Ways To Optimize Your Ads?

Expected click-through rate
Ad relevance
Landing page experience
All of the above

Which Of The Following Audience Variables Can Be Used To Target Your Ads And Keywords? Choose All That Apply.

Location
Time
Date
Device type
All of the above

How Many Tags Must You Place On Your Site To Track Multiple Campaigns?

One tag per campaign
One tag per Ad Group
One tag per Account
One tag per website

The Microsoft Audience Network Is An Advertising Solution Powered By The Microsoft Graph And Artificial Intelligence. True Or False?

True
False

You Can Find Your PPC Quality Scores In Your Performance Reports And In Your Keywords List. True Or False?

True
False

Which Delivery Status Is Given To Ads Or Keywords That Violate The Microsoft Advertising Policies?

Ad paused
Pending editorial review
Disapproved
Eligible

Dynamic Search Ads Are Most Appropriate For Which Two Types Of Advertisers? (Select 2)

Google Ads specialists
New account managers
Advertisers who have a large catalog of webpages
Advertisers who are not familiar with search advertising

Which of the following might generate invalid clicks? (Select 2)

Trademark infringement
Search engine robots
Fraudulent activity
Increased clicks due to recent news about your company

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With Pay-Per-Click Search Advertising, When Are You Charged?

Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
When your ad goes live.
Each time a customer clicks your ad.

What Is The Main Benefit Of Syndication?

You can expand your reach and get more clicks with a new, high-quality audience.
You can reach more customers through a growing network.
Microsoft Advertising has controls in place to help keep the quality you expect.
CPCs on the Microsoft Advertising syndication partner network are generally lower.
All of the above

The Multi-User Access Bulk Workflow Prevents You From Setting Up Multiple Consolidated Logins At Once. True Or False?

True
False

How Many Managing Customers Can You Grant Access For On Your Account? (And Likewise Remove?)

Where Might Your Microsoft Audience Ads Be Displayed?

Google.com
Web destinations like MSN, Microsoft Edge, and Microsoft Outlook
Bing.com
Anywhere online
None of the above

What Is A Keyword Bid?

Specifies the number of times your ad is displayed in a given month.
Specifies the maximum price you are willing to pay each time someone clicks your ad.
Specifies how closely a search query must match your keyword.
Specifies what price you must pay for your keywords in order to reach position one.

Before You Create Product Ads In A Shopping Campaign, You Must First Do What? Choose All That Apply.

Create a Product Catalog
Claim your domain name and verify your URL
Import your Excel file
Export your CSV file

Where Can You Select Different Options Depending On Whether You Have One Or Multiple Accounts?

Accounts tab
Payment Methods tab
Campaign tab
Opportunities tab
None of the above

With Google Import, You Can Decide If You’d Like To Import All Existing And New Campaigns From Google Ads Or Just Specific Campaigns. True Or False?

True
False

What Are The Benefits Of Having An Upgraded URL?

They separate the landing page URL from the tracking or URL parameters.
Your ad doesn’t have to go through another editorial review.
The character limits are increased.
You can add URL parameters and custom parameters to your tracking template.
All of the above

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Automated Rules Can Only Be Applied At The Campaign Level. True Or False?

True
False

Microsoft Advertising Editor Does Not Allow You To Import Your Google Ads Campaigns Directly Into The Editor, Make Changes, And Post Them. True Or False?

True
False

What Are The Three Categories Of Attributes For Ad Customizer Feeds?

Custom, targeting, standard
Location, device, search query
Gender, geographical location, purchasing pattern
Tracking, bids, UET tag

In Microsoft Advertising, Which Customer Actions Are Considered Conversions? (Select 3)

Completing a transaction
Performing a search query on Bing
Purchasing a product or service
Filling out a registration form
Viewing an ad

It Is Possible To Bulk Edit And Manage Multiple Accounts Using A Mac. True Or False?

True
False

You Can Create A New Campaign By Copying An Existing Campaign From One Account To Another. True Or False?

True
False

Recent Updates To The Microsoft Advertising Editor Are The Following:

Label support & in-market audience support
Audience exclusions & structured snippet extensions
Account level extension associations & dynamic search ad support
None of the above
All of the above

The Keyword Research Feature Can Help You:

Expand keyword or negative keyword lists
Target the most relevant audience
Get bid estimates
All of the above

With LinkedIn Profile Targeting, You Can Target Customers Based On What Criteria?

Company
Job
Industry
All of the above

The Microsoft Advertising Intelligence Keyword Planner Tool Is A Paid-Subscription Tool That Builds Keyword Lists. True Or False?

True
False

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LinkedIn Profile Targeting When Used With ‘Bid Only’ Target Setting Will Narrow Your Ad’s Audience. True Or False?

True
False

What Needs To Happen Before You Import Your Custom Audiences Into Microsoft Advertising For Search Remarketing?

You must first click on the Audiences tab.
You must decide between Bid only or Target and bid in settings.
Your data management provider must connect to the Microsoft Advertising custom audience feature.
You must adjust the Default bid adjustment.
None of the above

If You Set A Daily Accelerated Budget Too Low For The Traffic Generated By Your Keywords What Might Happen?

Microsoft Advertising will automatically recalculate a higher daily budget for your campaign
Microsoft Advertising might not allow you to change your daily budget and keyword bids
You might deplete your campaign’s daily budget before the end of the day
Your ads will continue to show regardless of the daily budget cap.

Each Campaign You Create Will Have Its Own ___________.

Budget
Account
Incremental bid
Dynamic text

With Microsoft Advertising, You Can Export Which Kinds Of Campaigns?

Entire account
Individual campaigns
Specific ad groups
All of the above

Price Extensions Are A Pay-Per-Click Extension That Display Your Products Or Services. True Or False?

True
False

What Are Two Ways You Can Advantage Of Audience Targeting? (Select 2)

Set up your In-Market audiences
Associate your Custom audiences
Manage your Shopping campaigns
Create a UET tag

If You Are Unable To Find Your Ad In The Microsoft Advertising Network Results Pages, Why Should You First Examine The Impressions Column In The Microsoft Advertising Data Summary Tables?

It tells you why your ad has been disapproved
It tells you whether your campaign is active
It shows the total number of clicks your ad has received
It tells you if your ad is being displayed, even if you can’t find it

What Should You Do After Accessing The Opportunities Tab For Further Optimization? Choose All That Apply.

Configure devices
Check out the dimensions tab
Run performance reports
Separate audience campaigns
None of the above

Which Of The Following Can You Customize In Microsoft Advertising Editor?

Default keyword bids at the ad-group level
Summary Grid columns
Demographic targets for campaigns
Device targets for ad groups
All of the above

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Which Feature Should You Use To Create A Custom Filter That Shows Items With Different Attributes?

Advanced search
Find and replace
Match types
None of the above

What Key Strategies Might An Advertiser Use Microsoft Advertising Intelligence For?

Keyword expansion
Webpage analysis
Cross-border expansion
None of the above
All of the above

In-Market Audiences Can Be Imported From Google Ads Campaigns. True Or False?

True
False

You Can Save Time And Effort With The Google Merchant Center (GMC) Import If You Have _________ Up And Running.

Microsoft Shopping Campaigns
The Microsoft Graph
Google Merchant Center
Microsoft Merchant Center
All of the above

The Only Way To Use Hotel Ads Is To Sign Up With Your Account Manager. True Or False?

True
False

What Is An Example Of A Remarketing Exclusion Along With Remarketing Targeting?

Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it
Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
None of the above
All of the above

Best Practices For Using Automated Rules Include The Following: (Select 3)

Use maximum and minimum CPC limits or bid estimates
Applying similar rules with different criteria to subsets of your account
Use all five bidding strategies all of the time
Monitor performance at least once per week

Which Of The Following Ideas Should You Consider Implementing When Writing Your Ad?

Describe what sets your product apart.
List the price of your product or service
Include a call to action
Enhance your Expanded Text Ad with ad extensions
All of the above

When Using Dynamic Search Ads, What Happens After You Create Specific Ad Text For Your Relevant Targets?

You enter your URL
Microsoft Advertising will generate a specific URL landing page from your target
You choose between Categories, All web pages, or Specific web pages
Microsoft Advertising will create a remarking list

Which Of These Scripts Options Are Available To You In Microsoft Advertising?

Reuse your Google Ads scripts by copying and pasting Finding a predefined script within the reference documents.
Enabling complex operations through writing your own customized JavaScript code
Manage your scripts under Logs in the main Scripts page
All of the above

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From Where Can You Export Data In Microsoft Advertising Editor?

Entire accounts
Individual campaigns
Specific ad groups
All of the above

Microsoft Advertising Intelligence Does Not Allow You To Build Separate Reports. True Or False?

True
False

Which Components Are Not Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.

Ad titles
Company name
Ad texts
Targeting
Final URL
URL paths

Universal Event Tracking (UET) Is A Mechanism For Advertisers To Do What?

Determine your campaign conversion goals.
Use a UET Tag Helper to reach your ROI goals.
Report user activity on their websites to Microsoft Advertising
None of the above

Why Is It Important To Choose The Right Keywords? (Select 2)

Prevents your campaign from being paused
Helps more customers find your ads.
Drives more relevant traffic to your website.
Lowers your incremental bids.

How Many Levels Of Organization Are Contained Within The Hotel Ads Structure?

What Is The Best Question To Ask Yourself When Considering How To Create A Positive Landing Page Experience?

Is it relevant?
Is it transparent?
Is there ease of navigation?
Can users find what they are searching for?
All of the above

With Hotel Ads, How Can You Upload Your Bids, Bid Multipliers, And Hotel Group Associations In Bulk? (Select 3)

In the Microsoft Hotel Center UI
With Google Import
In the Hotels API
Using CSV upload
In the Microsoft Graph

A Visitor To The Baldwin Museum Of Science Website Signs Up To Receive Its Newsletter. What Is This Customer Action Called?

Link
Pay-per-click
Conversion
Click-through

What Keyword-Specific Metrics Might You Use To Tailor Your Bid Strategy Based On The Price Of Your Products Or Services?

Clicks
Impressions
Position
Click-through rate
All of the above

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You Can Also Use MAI To Conduct International Research By Populating Which Boxes? Choose All That Apply.

Country/region
Language
Demographic
Gender
None of the above

With Call Extensions You Can Do The Following: (Select 2)

Display a phone number in your search ads on any PC, tablet or smartphone
Get calls from customers who click the number in your ad or dial it
Have an answering service call back customers
Get international calls anytime of day

A Broad Match Modifier Tells Microsoft Advertising That A Speciﬁc Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False?

True
False

The Microsoft Advertising Intelligence Excel plugin is a free tool for keyword research. True or false?

True
False

In-Market Audiences are lists of potential customers curated by you, the advertiser. True or False?

True
False

You can copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?

True
False

Choose 3 targeting options that would allow you to serve ads to potential customers who meet speciﬁc criteria.

Remarketing
In-Market Audiences
LinkedIn Proﬁle Targeting
All countries

You want to track your search advertising spend over time. Which report group should you select?

Billing and budget
Targeting
Delivery
Editorial

If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center. True or false?

True
False

Microsoft Advertising Editor allows you to work and make changes online only. True or False?

True
False

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Which of the following variables can be used to target your ads and keywords? Choose all that apply.

Location
Time
Date
Device type
Final URL

What are two best practices for monitoring performancethe Microsoft Search Partner Network (Syndication)? (Select 2)

Analyze the publisher report
Add website exclusions for poor-performing sites
Check your budget once a month
Don’t pay attention to fraudulent clicks

You cannot serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?

True
False

Keyword Planner is a research tool that provides which kinds of insight?

Search capabilities by landing page URL
Compare your ad impression share to your competitors
Customize your individual ad group and keyword
Look at keyword search volume for a speciﬁed time
All of the above

You can find Quality Score data in your Performance Reports and Keywords list. True or false?

True
False

The Microsoft Advertising Editor keyword research feature can help you:

Expand keyword or negative keyword lists
Target the most relevant audience
Get bid estimates
All of the above

An Expanded Text Ad can contain 3 ad titles, 2 ad descriptions and URL paths. True or false?

True
False

You can now receive billing alerts and monthly invoices via text message. True or false?

True
False

How many UET tags must you place on your site to track multiple campaigns?

One tag per campaign
One tag per Ad Group
One tag per Account
One tag per website

Best practices for using automated bid strategies include the following: (Select 2)

Use maximum and minimum CPC limits or bid estimates
Set up a bid strategy and forget about it
Use all bidding strategies all of the time
Monitor performance at least once per week

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What needs to happen before you import Custom Audiences into Microsoft Advertising for remarketing?

You must ﬁrst click on the Audiences tab.
You must decide between Bid only or Target and bid in settings.
Your data management provider must connect to the Microsoft Advertising custom audience feature.
You must adjust the Default bid adjustment.
None of the above

Which components are required for a Microsoft Advertising expanded text ad? Choose all that apply.

Titles
Company name
Descriptions
Targeting
Final URL
URL paths

Which delivery status is given to ads or keywords that violate Microsoft Advertising policies?

Ad paused
Pending editorial review
Disapproved
Eligible

Microsoft Advertising Intelligence allows you to build multiple types of reports. True or false?

True
False

Microsoft Advertising Editor can be used to manage campaigns and review performance metrics. True or false?

True
False

Which ad extension could help to boost ad performance by including a button with your ad?

Callout Extensions
Structured Snippet Extensions
Review Extensions
Action Extensions

What are benefits of Syndication? Choose all that apply.

You can expand your reach and get more clicks with a new, high-quality audience.
You can serve video ads.
Microsoft Advertising has controls in place to help keep the quality you expect.
CPCs on the Microsoft Advertising syndication partner network are generally lower.
All of the above

What level of data can you export in Microsoft Advertising Editor?

Entire accounts
Individual campaigns
Speciﬁc ad groups
All of the above

LinkedIn Profile Targeting when used with ‘Target and Bid’ target setting will narrow your ad’s audience. True or False?

True
False

What are tactics to use in improving your PPC campaign performance? Choose all that apply.

Keyword optimization
Ad testing
Audience targeting
Blog writing
All of the above

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If you set a daily budget too low for the traffic generated by your keywords what might happen?

Microsoft Advertising will automatically recalculate a higher daily budget for your campaign
Microsoft Advertising might not allow you to change your daily budget and keyword bids
You might deplete your campaign’s daily budget before the end of the day
Your ads will continue to show regardless of the daily budget cap.

Investment per device (desktops/laptops, tablets and smartphones) can be controlled by bid modiﬁers within what range? (Select 2)

900%
-1000%
1000%
-100%

Exclusions you set at the ad group level will be applied to your entire campaign. True or false?

True
False

Which reports would you pull to better understand how Sitelinks are impacting campaign performance? Choose all that apply.

Ad extension by keyword
Ad extension by ad
Ad extension details
Call forwarding detail
All of the above

Where can you review and update credit card information within Microsoft Advertising?

Accounts tab
Payment Methods tab
Campaign tab
Opportunities tab
None of the above

Price Extensions are ad extensions that display product reviews. True or false?

True
False

With Microsoft Advertising Editor, you can export what level of data?

Entire account
Individual campaigns
Speciﬁc ad groups
All of the above

What are two ways you can take advantage of audience targeting? (Select 2)

Create Remarketing Audience lists
Associate In-Market Audiences to your campaigns
Manage your Shopping campaigns
Adjust keyword bids

Building remarketing lists with the UET tag allows advertisers to target their audience for which purpose? Choose all that apply.

Target audiences based on website visits
Exclude audiences based on website activity
Increase ad spend
Validate a tag

Microsoft Advertising Editor is the only place to use the use the Go. True or false?

True
False

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Microsoft Advertising Editor is the only place to use the use the Google Ads import tool. True or false?

True
False

Automated rules can only be applied at the account level. True or false?

True
False

In addition to reviewing the Recommendations tab, how else might you ﬁnd data for optimizing your campaigns? Choose all that apply.

Conﬁgure devices
Check out the dimensions tab
Run performance reports
Separate audience campaigns
None of the above

Microsoft Advertising Editor allows you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?

True
False

If you are unable to find your ad in the Bing search results pages, why should you ﬁrst examine the Impressions column in the Microsoft Advertising data summary tables?

It tells you why your ad has been disapproved
It tells you whether your campaign is active
It shows the total number of clicks your ad has received
It tells you if your ad is being displayed, even if you can’t ﬁnd it

Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction status of your campaign?

Status
Impressions
Click-through rate
Delivery

It Is Not Possible To Copy A Campaign From One Account To Another Within Microsoft Advertising Editor. True Or False?

True
False

Which Microsoft Advertising Editor Function Would You Use To Create A Custom ﬁlter?

Advanced search
Find and replace
Match types
None of the above

What Are Two Methods To Import A File In Microsoft Advertising Editor? (Select 2)

Excel
CSV ﬁle
Google Ads
Default settings

What Is An Example Of Layering Remarketing With Audience Exclusions?

Travel advertisers: Bid boost my ad to users who (+) added a ﬂight to their cart but have (-) not yet purchased it
Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
None of the above
All of the above

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Which bid strategies require conversion tracking to be set up? Choose all that apply.

Manual
Enhanced CPC
Target CPA
Maximize Clicks
Maximize Conversions

Remarketing audiences allow you to serve ads to previous visitors of your website. True or false?

True
False

What data from Microsoft Advertising Intellgience might you use to adjust bids and/or bid adjustments?

Age
Gender
Location
CTR
All of the above

The Competition tab in Microsoft Advertising gives you what two functionalities? (Select 2)

Product title naming
Auction Insights
Recommendations
Bidding
Google Import

Which of the following aspects of Microsoft Advertising Editor can you customize?

Default keyword bids at the ad-group level
Summary Grid columns
Demographic targets for campaigns
Device targets for ad groups
All of the above

Microsoft Advertising Editor is the only place to use the Google Ads Import tool. True or false?

True
False