Best practices for using automated bid strategies include the following: (Select 2)
- Use maximum and minimum CPC limits or bid estimates
- Set up a bid strategy and forget about it
- Use all bidding strategies all of the time
- Monitor performance at least once per week
The correct answer is:
- Use maximum and minimum CPC limits or bid estimates
- Monitor performance at least once per week
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Sources: Bing Ads Accreditation study course
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