Why is it important to map out the conversion path of a smart CTA for each segment?
To ensure you know where you’re sending each segment. To ensure that you’re sending each segment to a different page.
Read moreContextual Marketing Certification
In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?
“Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.” “Yes. We can change
Read moreYour colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?
The lifecycle stage of the users that visit the landing page. The buyer’s journey stage of each individual that submitted
Read moreIn order to begin with contextual marketing, you should determine the opportunities. Where should you start?
Low traffic website pages, since there’s more to gain because of the low traffic. High traffic landing pages, since you’re
Read moreTrue or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreTrue or false? “Other campaigns” is a segmentation option used to manually segment contacts.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreAn automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?
A personalized subject line in the email. A smart CTA in the email to show different wording to visitors. A
Read moreYou are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?
Show more images in your content. Send the users to a more relevant page. Show a shorter form of your
Read moreYour colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?
Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation by buyer persona The correct answer is:
Read moreThe language of the user’s choice is set by:
Their choice on your homepage. Their browser. Their contact record. Their first form submission The correct answer is: Their browser.
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