Contextual Marketing Certification

“Free trial” – keep your wording the same. “Free demo” – different language can appeal to your different buyer personas.

According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the

Consideration Marketing Qualified Lead Sales Qualified Lead Decision Subscriber The correct answer is: Decision CLICK HERE TO DOWNLOAD FULL EXAM

None – your site pages should direct users to landing pages with the answers. One – keep each page clear

It is engaging. It can be shared easily on social media. It contains keywords. It aligns with the buyer’s journey.

Appealing Intuitive Consistent Enjoyable Accessible Useful The correct answer is: Enjoyable CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF

To be visually appealing to its users To ensure that its users smile To help its users accomplish their goals

True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

Don’t surprise your visitors with personalization tokens where they don’t expect them. Don’t use generic dynamic content – make sure

“Welcome back! Check out our latest blog post.” “Hi Nina! Ready for a demo with our team?” “Need some help,