Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?
Invest in high-end camera systems to shoot video ad segments. Use bright colors and loud noises to capture attention in the first
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Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?
Users choose YouTube for its lengthy free-trial period. Users choose YouTube to access a local cable provider. Users choose YouTube to play
Read moreDrew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client’s consideration?
Lower auction bidding, email lists, and social reports Console usage, channel subscriptions, and data volume Real-time data, powerful signals, and
Read moreDebra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?
Motivation: enticement, calls-to-action, engagement Morale: increased satisfaction, higher retention, approval Development: upgrades, pre-rolls, experimentation Action: online conversions, store visits, sales lift The correct answer
Read moreCreators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living?
YouTube pays creators per 1,000 views of their uploaded videos. YouTube pays creators a set fee for every video they
Read moreBrandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?
Demographics audiences Branded Lift audiences Custom Event audiences Customer Match audiences The correct answer is: Customer Match audiences CLICK HERE
Read moreBased on the ABCDs of designing YouTube ads, what’s one way to attract viewers?
Offer a prize for watching to the end and require sign-up to receive it. Use familiar faces like celebrities, YouTube creators, or
Read moreBased on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?
Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and
Read moreBased on Google’s analysis of bumper ads, what caused a significant increase in ad recall?
When the bumper ad was skippable. When consumers viewed a bumper ad three or more times. When the bumper ad
Read moreBased on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)
Trick viewers into thinking they’re watching something different. Offer free and discounted goods or services to entice ad viewers. Slow
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