Where does the domain name of a website primarily sit?
In the URL In the coding of your header image In your navigation menu In your logo’s hyperlink The correct
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Which are the first steps you should consider when constructing an online business strategy?
Understand the target audience Change your mission statement to match the goals Create goals and identify a USP The correct
Read moreWhen designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?
The consideration phase, when customers start to research potential products to buy The finance stage, when customers think about their
Read moreWebsites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?
Internet Position Internet Placement Internet Privatisation Internet Protocol The correct answer is: Internet Protocol CLICK HERE TO DOWNLOAD FULL EXAM
Read moreHow can businesses benefit from using analytics on their website?
It will show you where your audience comes from It will list which pages your audience does not like It
Read moreYou notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
Shopping bags Blog content YouTube Social media The correct answer is: Social media CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS
Read moreWhen defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
It can enable you to offer discounts that compete directly with your competitors’ pricing It can identify how your offering
Read moreWebsite hosting servers have their own unique IP address, what does this address consist of?
Numbers and letters Numbers Letters Letters and symbols The correct answer is: Numbers CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS
Read moreWeb analytics can tell you many things about your online performance, but what can analytics tools not tell you?
What your customers are doing on your website Where your customers have come from before visiting your website Where your
Read moreWhat’s the biggest challenge for most businesses when going online?
Planning a budget Developing a plan Optimising a website Defining a customer base The correct answer is: Developing a plan
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