HubSpot Inbound Certification Answers

A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated

The size of the target market represented by each persona. The full name, title, and direct phone number of the

They’re service level agreement (SLA) when serving people who match that persona. The percentage of your customer base represented by

True – You need to get input from as many people as possible, but you should have one person who

Your company’s purpose is found by combining your buyer personas together into a single company persona. Your company’s purpose describes

The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant

Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished

Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because

True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET Sources: HubSpot Inbound Course To

It’s the active research process someone goes through leading up to a purchase. It’s the experience your prospect goes through