Define A Conversion Path.

The method by which you encourage someone on your site to move down your funnel.
The method by which you encourage someone to visit your site from social media.
The method by which you encourage someone to spend 30 minutes or more on your website.
The method by which you encourage someone to read your well-crafted automated email.

The correct answer is:

The method by which you encourage someone on your site to move down your funnel.

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