It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

  • A high rate is good because that means the users are ‘bouncing’ from page to page.
  • A high rate is good because that means the users are ‘bouncing’ from top-to-bottom to view the entire page.
  • A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on a single page.
  • A low rate is good because that means the users are not ‘bouncing’ around and reading the content on the page instead.

The correct answer is:

  • A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on a single page.

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