Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?

• Her materials will display at the top in organic search results.
• Her ads are likely to appear when a user is visiting a competitor’s website.
• Her ads may appear when a user is likely to be interested in her product.
• She can instantly have a social media presence with ads.

The correct answer is:

• Her ads may appear when a user is likely to be interested in her product.

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Sources: Google Ads Search Certification Course

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