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Contextual Marketing Certification

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

June 14, 2022 Emilia Clarke 0 Comments

Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors.

Contextual Marketing Certification

True or false? Personalization tokens work for first-time visitors for known things like their country location.

June 14, 2022 Emilia Clarke 0 Comments

True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

Contextual Marketing Certification

True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs.

June 14, 2022 Emilia Clarke 0 Comments

True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

Contextual Marketing Certification

Why is it important to map out the conversion path of a smart CTA for each segment?

June 14, 2022 Emilia Clarke 0 Comments

To ensure you know where you’re sending each segment. To ensure that you’re sending each segment to a different page.

Contextual Marketing Certification

In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

June 14, 2022 Emilia Clarke 0 Comments

“Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.” “Yes. We can change

Contextual Marketing Certification

Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

June 14, 2022 Emilia Clarke 0 Comments

The lifecycle stage of the users that visit the landing page. The buyer’s journey stage of each individual that submitted

Contextual Marketing Certification

In order to begin with contextual marketing, you should determine the opportunities. Where should you start?

June 14, 2022 Emilia Clarke 0 Comments

Low traffic website pages, since there’s more to gain because of the low traffic. High traffic landing pages, since you’re

Contextual Marketing Certification

True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.

June 14, 2022 Emilia Clarke 0 Comments

True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

Contextual Marketing Certification

True or false? “Other campaigns” is a segmentation option used to manually segment contacts.

June 14, 2022 Emilia Clarke 0 Comments

True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

Contextual Marketing Certification

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

June 14, 2022 Emilia Clarke 0 Comments

A personalized subject line in the email. A smart CTA in the email to show different wording to visitors. A

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