How do personalization tokens differ from smart text created in HubSpot?
Personalization tokens don’t connect to the contact database. Personalization tokens are indexed by search engines. Personalization tokens are not indexed
Read moreTrue or false? Holding interviews with your colleagues and boss is an action to take when redesigning the user experience.
True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreIt’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?
A high rate is good because that means the users are ‘bouncing’ from page to page. A high rate is
Read moreHow can you ensure that your website stays visually consistent?
Create a stylesheet. Create a style guide. Leave it in the hands of your designer. You shouldn’t – each page
Read moreJana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?
Your site’s layout. The elements in your site’s footer. Your site’s navigation. Your site’s style. The correct answer is: Your
Read moreYour boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:
That the test only asks users to do one task. That the test is designed around a common problem or
Read moreHow can you ensure that you’re recruiting the right users for usability testing?
Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the
Read moreWhich is NOT a reason to do usability testing?
It allows you to see how your typical users use your website. It allows you to see where the holes
Read moreWhy is a content audit useful?
It shows you how many conversions you’re getting. It shows you how qualified your leads are. It shows you where
Read moreWhat do you learn from a content audit?
How many customers each piece of content is generating. What your click-through rate is for each offer on your site.
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