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Contextual Marketing Certification 

True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.

June 6, 2022June 14, 2022 Emilia Clarke 0 Comments

True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

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Contextual Marketing Certification 

How can you avoid confusing or frightening your visitors when creating contextual marketing?

June 6, 2022June 14, 2022 Emilia Clarke 0 Comments

Don’t surprise your visitors with personalization tokens where they don’t expect them. Don’t use generic dynamic content – make sure

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Contextual Marketing Certification 

Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?

June 6, 2022June 14, 2022 Emilia Clarke 0 Comments

“Welcome back! Check out our latest blog post.” “Hi Nina! Ready for a demo with our team?” “Need some help,

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Contextual Marketing Certification 

You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?

June 6, 2022June 14, 2022 Emilia Clarke 0 Comments

The Awareness Stage The Consideration Stage The Decision Stage All stages because all types of buyers visit your website. The

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Contextual Marketing Certification 

How can contextual marketing help to make your website more accessible for your visitors?

June 6, 2022June 14, 2022 Emilia Clarke 0 Comments

It can’t – contextual marketing should be limited to your targeted emails and not placed on your website. It will

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Contextual Marketing Certification 

Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:

June 6, 2022June 14, 2022 Emilia Clarke 0 Comments

It’s easy to get overwhelmed and best to start small in your efforts. Some content offers are for first-time visitors

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Contextual Marketing Certification 

True or false? Dynamic content consists of entirely randomized content.

June 6, 2022June 14, 2022 Emilia Clarke 0 Comments

True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

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Contextual Marketing Certification 

Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

June 6, 2022June 14, 2022 Emilia Clarke 0 Comments

It delivers offers that are more easily found in search engine results. It delivers offers that are relevant to the

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Contextual Marketing Certification 

Contextual marketing is used in which stage of the Inbound Methodology?

June 6, 2022June 14, 2022 Emilia Clarke 0 Comments

Attract Convert Close Delight All of the stages The correct answer is: All of the stages CLICK HERE TO DOWNLOAD

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Contextual Marketing Certification 

How does contextual marketing help you create a good user experience?

June 6, 2022June 14, 2022 Emilia Clarke 0 Comments

It can help you maintain consistency across your website. The newness of the technology is appealing to the user. It

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