“job to be How is your product’s done” tied to your customer’s personal identity?
Your customer wants your product to reflect what they believe about the world. You have to understand a customer’s personal
Read moreFill in the blank. To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.)
think research purchase experiment The correct answer is: think research purchase CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET Sources:
Read moreWhat is the relationship between a company’s profits and its purpose?
A company’s purpose is to generate profits. A company’s profits enable it to fulfill its purpose. A company’s profits distracts
Read moreTrue or false? Every business exists primarily to create profits.
True — a business might have other goals it wants to achieve, but its leaders must be focused on profits
Read moreWhich of the following is the best way to align a company’s employees around a single purpose?
Defining a culture that encourages employees to focus on fulfilling the company’s purpose Holding regular training sessions to remind employees
Read moreTrue or false? It’s a best practice to gate and deliver the majority of your content over live chat.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET Sources: HubSpot Inbound Course To
Read moreTrue or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate.
True — even a single unhappy customer will scare away potential customers, so you need to hold your teams to
Read moreWhich of the following is NOT true about a flywheel?
Flywheels store momentum. Flywheels represent a circular process rather than a linear one. Flywheels are able to stand unsupported for
Read moreFill in the blank: The inbound methodology is a circle. What does it represent?
funnel obelisk flywheel cyclone The correct answer is: flywheel CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET Sources: HubSpot Inbound
Read moreFill in the blank: Inbound is about _____ with the world.
sharing your brand expressing your opinions sharing your knowledge building a brand The correct answer is: sharing your knowledge CLICK
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