What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?
Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished
Read moreWho Should Be Involved In Creating Your Buyer Personas?
Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because
Read moreTrue Or False? A Customer’s Buying Journey Is Ever-Evolving. You Should Make Updates As You Learn More About Your Buyer Persona.
True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET Sources: HubSpot Inbound Course To
Read moreWhat Is The Buyer’s Journey?
It’s the active research process someone goes through leading up to a purchase. It’s the experience your prospect goes through
Read moreIf Your Content Is Focused On The Different Solutions To Your Buyer Persona’s Problem, Where Would That Content Fit Into The Buyer’s Journey?
Awareness Consideration Decision All of the above The correct answer is: Consideration CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET
Read moreWhat Are The Stages In The Inbound Methodology?
Get Found, Convert, Analyze Attract, Engage, Close Attract, Engage, Delight Attract, Convert, Close, Delight The correct answer is: Attract, Engage,
Read moreFill In The Blank: Inbound Is Knowledge _________.
Awareness Activation Monetization Optimization The correct answer is: Monetization CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET Sources: HubSpot Inbound
Read moreWhich Departments Should Be Involved In Creating Content?
All departments Just marketing Just marketing and sales All customer-facing departments The correct answer is: All departments CLICK HERE TO DOWNLOAD FULL
Read moreWhat Is The Relationship Of Funnels And Flywheels To Each Other?
The flywheel replaces all funnels. A flywheel and a funnel represent the same basic premise. Individual funnels can be interconnected
Read moreTrue Or False? It Is A Recommended Best Practice To Gate And Deliver Majority Of Your Content Over Live Chat.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET Sources: HubSpot Inbound Course To
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