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(Click on the questions, to get the correct answers)

How Do You Get Charged With PPC?

•         You pay when a user clicks on your ad that leads to your website.
•         You pay when ads are shown to a user.
•         You pay when a user clicks on your ad that leads to your website and makes a purchase.

 Which Is Not True About Display Advertising?

•         Your target audience for display advertising is not limited to the number of people looking for you on the web.
•         Display traffic is both cheaper and more plentiful.
•         It brings traffic with the strongest buyer’s intent.

 True Or False? An Effective PPC Strategy Should Consider The Ads Themselves; The Steps That Users Take On Your Website In Order To Convert To Clients Is Not A Part Of This Strategy.

•         True
•         False

 Which Part Of The Sales Funnel Has The Most Users?

•         The middle
•         The beginning
•         Same number throughout
•         The end

 Which Step In The Decision Making Funnel Do Most People Fit In.

•         Action
•         Awareness
•         Desire
•         Interest

 What Does Tracking Performance Down A Sales Funnel Enable You To Do? Choose 3 Answers.

•         Know how much to pay per click
•         Understand the cost for each of the conversions along the funnel.
•         A/B test different ads for highest CTR
•         A/B test different variations of stages along the funnel

 More Sales Copy Helps Sell To Users That Are:

•         To both groups
•         Higher up on the decision making funnel (first becoming aware)
•         Lower on the decision making funnel (ready to take action and buy)

 How Do You Get More Meaningful Statistics Without Spending More Money? Choose 3 Correct Answers.

•         Add keywords
•         Limit your advertising to fewer products
•         Target fewer keywords
•         Focus on fewer users

With Search Advertising, What Are Advertisers Competing With Each Other For?

•         Higher conversion rate
•         Ad position
•         Number of ad clicks

 Google Ads Hierarchy, From Largest To Smallest, Is:

•         Campaign ->Account -> MCC -> Ad Group
•         Account ->MCC -> Campaign -> Ad Group
•         MCC -> Account -> Campaign -> Ad Group

 What Are Google Search Partners?

•         Websites that aren’t Google properties, but have a search box which delivers Google’s search results
•         Websites that belong to Google
•         Advertising agencies that manage Google search campaigns

 The Negative Exact Keyword ‘-[Beach Chair]’ Will Exclude The Following Search Term:

•         Beach chairs
•         Best beach chairs
•         Best beach chair
•         Beach chair

Fill In The Blank: It Is Important To Take Into Consideration The Decision Making Funnel When Conducting Keyword Research So That You Focus On More Actionable Words That Will Help You Deliver A __________CTR With Google And ________ Better.

•         Maximum, show up
•         Higher, convert
•         Lower, sell

 Which Two Statements Are Not True About Google Ads Keyword Planner?

•         It helps forecast the search volume.
•         It is only available in your current location.
•         It gives keyword ideas.
•         It is a not free tool.

 True Or False? A Feature That The SEMrush Keyword Magic Tool Offers Which The AdWords Keyword Tool Lacks Is The Ability To List Attributes Along Side Roots.

•         False
•         True

 What Is The Primary Metric For Determining A Winning Ad?

•         Clicks
•         Lowest cost per click
•         CTR
•         Ad position

 What Does PLA Stand For? (Duplicate 2)

•         Priority Listing Ad
•         Paid Listing Ad
•         Product Listing Ad

 True Or False? Uploading A CSV Of Your Data Feed From Your Computer Will Allow You To Set An Automated Schedule.

•         True
•         False

 Fill In The Blank. Display Advertising Allows You To Reach Users At The ___________ Stage Of The Decision Making Funnel.

•         Interest
•         Awareness
•         Desire
•         Action

 True Or False? Frequency Capping Sets Limits On How Many Times The Same Person Can See An Ad.

•         True
•         False

 How Many Ad Sizes Are There On The GDN?

•         20
•         10
•         30
•         25

 Which Example Of Display Targeting Is Not One That Targets Users By Content?

•         Remarketing
•         Contextual Targeting
•         Targeting Topics
•         Placement Targeting