What Is The Goal Of The Identify Phase Of An Inbound Sales Strategy?

To identify good-fit leads from within the large pool of available prospects.
To identify the goals and challenges of specific prospects.
To identify the ways your product or service can benefit people who match your buyer personas.
To identify ways to differentiate your offering from your chief competitors’ offerings.

The correct answer is:

To identify good-fit leads from within the large pool of available prospects.

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