What Is Your Role During The Decision Stage Of The Buyer’s Journey?

• To help the buyer define their goals and challenges.
• To help the buyer understand the different ways they might address a goal or challenge.
• To convince the buyer to buy your product or service.
• To help the buyer weigh the pros and cons of your solution relative to other options.

The correct answer is:

• To help the buyer weigh the pros and cons of your solution relative to other options.

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Sources: HubSpot Inbound Sales Course

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