What Should Your Outreach Messages Try To Do?

• Persuade the buyer to shorten their buying timeline.
• Generate a response of any kind from the buyer.
• Help the buyer make progress in defining or solving their problem.
• Move the buyer into the next stage of the buyer’s journey.

The correct answer is:

• Help the buyer make progress in defining or solving their problem.

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Sources: HubSpot Inbound Sales Course

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