When Creating Your Overall Lead Nurturing Strategy, What Is Something You Want To Keep In Mind And Make A Part Of Your Strategy?

• Treating your contacts the way you want to be treated and showing them value
• Contact management and segmentation
• Lead rotation for handoff to sales
• Only top-of-the-funnel contacts

The correct answer is:

• Treating your contacts the way you want to be treated and showing them value

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Sources: HubSpot Email Marketing Course

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