Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?

June 14, 2022 by Emilia Clarke

“Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.”
“It’s a good idea, but personalization tokens can’t be added to a landing page.”
“Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.”
“Good idea. Let’s create a buyer persona segment so our buyer persona will see the personalized field.”

The correct answer is:

“Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.”

To see all the questions and correct answers of the HubSpot Contextual Marketing Certification Exam, Click Here – HubSpot Contextual Marketing Certification Answers.